Few (if any) marketing strategies have ever been introduced that have the impact of social media. Social media platforms such as Facebook, Google+, Twitter, LinkedIn, and others (which also includes local citation directories) provide a communications platform that allows your business to stay connected with past and future customers.
Where else can you build and maintain a captive audience of people who have indicated an interest in staying in touch with your business? The marketing impact of social media increases your website traffic, helps your company generate new leads and and grow your sales with new clients.
For example, with the large social media community that you can build with the various platforms gives your company a ready made list of hot prospects contacts to push out promotional specials, product updates, company news and achievements, and much more. It's like you have an audience that is just waiting to hear from you to get new updates about your business and the products or services you offer.
In addition, social media is a huge influencer for your search engine rankings as these 'social signals' is a measurable indicator for Google and other search engines for trustworthiness and quality. But perhaps the most important aspect of having social media tightly integrated with your SEO strategy is the high quality backlinks that your website can generate as your content gets shared, liked, etc. on the various social media platforms. Backlinks from these SEO sights are high quality authoritative links that can have huge impact on your search engine rankings. So in today's market, any quality SEO company that you are considering should also make social media a key part of your SEO strategy. It is a great way to not only increase brand awareness but also improve your overall SEO rankings.