Your business and personal reputation may be the two most important assets you have. With just about any type of information a mouse click away, your prospective clients can find information about your company that makes them want to do business with you or turn away and run as fast as they can.
And the bad part about it is that it can only take a few bad comments to make your reputation look horrible. Google your business and see what types of results come back. Whatever you see is the same exact information that your prospects and customers see when they do a similar search. So if you are not happy with what you are seeing, you should probably start taking some steps to get those listings corrected.
The fact is, 4 out of 5 people say that a company’s online reputation and their online reviews played a major factor in a purchase decisions — even changing their mind based if the see a bad review online.
It's easy to understand then why you need to take your online reputation seriously. The last thing you want to do is lose customers before they even have a chance to contact you because of bad reviews or other bad information they see about your company when doing a search.
And this is where it gets interesting. The best way to combat bad information about your company is replacing it with good information. In other words if there are bad reviews, get good reviews from your happy clients that outweigh the bad ones. If there are negative articles that are ranking high, get them replaced with positive articles that rank higher.
That means one of the best offensive weapons for online reputation management is a strong SEO strategy that posts quality content that ranks high in the search engine. Just about any SEO agency firm worth their salt can make this happen, but the key thing is to target the right kind of content. In our opinion, positive content that combats bad reviews should be press releases, news placement articles on respected news sites and other similar content is your best approach.
If you are suffering from a bad online reputation, we'd like the opportunity to share ideas on how we can get help get the right content placed for you to move those bad reviews and articles off the front page of Google.